Dinosaur Marketers?

Tonight after dinner the phone rang. No name on the caller ID but the number was in Bellview, Washington. Normally I never answer a phone call unless it is from someone I know but since the network marketing company I belong to is in Lacey, Washington I thought it might possibly be from them.

So I answered. I got a professionally produced recording with a cheery male voice telling me I should be using a system like this to generate leads for my business. I hung up about 20 seconds into the call. thinking to myself "does any serious marketer still use invasive techniques like this anymore?"

Seriously, with all the permission marketing tools we have today, why would anyone push their message on an unwilling market? Does it even work? I would have to think that the conversion rate would have to be so low that it would be a net money loser. What kind of clients would you get? People without caller ID? How likely are they to need leads?

I concluded that this was some old school marketer that just never got the whole "Internet" thing. I really felt sorry for whoever was doing it because they are creating a negative image for themselves and that is so unnecessary.

Today it is about you being a bright shining star that people are attracted to and want to follow. That is true in the real world, as well as online. All too often I see people pushing their business into an other's face without taking any real interest in the other person's interest or needs. That is just sad, and in social networking, as well as network marketing, it is a perscription for failure.

Many people keep using the same methods they learned many years ago and never change. Things that can't change go extinct - don't be a "Dinosaur Marketer"